Privacy Policy

Privacy Notice

Last Updated: February 13, 2024

Hourglass Cosmetics Privacy Principles

Hourglass Cosmetics takes your privacy seriously. The following principles guide our treatment of your personal information:

1. We value the trust you place in Hourglass Cosmetics when sharing your personal information with us.
2. We strive to be transparent with you about what personal information we collect, what we do with it, and to whom we disclose it.
3. We endeavor to work with you to address your concerns about how we use your personal information.
4. We strive to take steps designed to secure your personal information and reduce the risk it will be misused.

SCOPE

This Privacy Notice (“Notice”) describes how Hourglass Cosmetics (“Hourglass,” “we,” “us,” or “our”) collects, uses, discloses, and otherwise processes personal information in connection with our websites, mobile applications, and other online services which link to or display this Privacy Notice (collectively, the “Platform”); our in-person interactions with you (e.g., at an in-person event, etc.); and our other interactions with you (collectively, the “Services”). This Notice is not, however, a contract and does not create any legal rights or obligations.

When we use the term “personal information” in this Notice, we mean information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to you or your household. It does not include aggregated or de-identified information that is not reasonably capable of being associated with or linked to you.

COLLECTION OF PERSONAL INFORMATION

Depending on how you interact with us and the Platform, we may collect a variety of information, including:

• Contact Information, including your name, mailing/shipping address, telephone number(s), and email address.
• Payment Information, including your credit/debit card information and billing address.
• Shopping History, including information about the items you viewed, added to your cart, purchased, or returned.
• Information You Post, including information that you provide when using the Platform’s posting feature(s) and any other information that you choose to make public on the Platform. Please note that we cannot control the actions of third parties who may have access to or collect information you choose to make public.
• Social Media Information, including information that you post on our social media pages, your social media profile information, and information posted on your social media page(s).
• Information You Submit, including photos, videos, and other user-generated content that you choose to provide when you send us a message through the “Contact Us” page, any chatbot, or similar features on the Platform; information that we collect when you enter a promotion; and other information that you choose to provide during your interaction(s) with us.
• Audio and Visual Information, including call center recordings and call monitor recordings, and voicemails. For example, if you call into our customer support center, then we may record your calls for quality assurance purposes. 
• Demographic Information, including your birthdate, gender, and zip code as well as information relating to your lifestyle, routine, interests, and shopping behavior.
• Device and Browser Information, including your device type, browser type, operating system name and version, device identifier(s), and IP address.
• Location Information, including your approximate location derived from your device’s IP address. If you are using any of our mobile applications, please note that we may collect your personal information at any time the app is running in the foreground (i.e., fully visible on the screen) or in the background (i.e., not the focus on the screen). For more information about your options related to the collection of your location information, see the “Your Choices and Legal Rights” section below.
• Log and Usage Information, including the date and time you access the Platform, the site you came from and/or the site you visit when you leave the Platform, the frequency with which you access and use the Platform, the pages that you navigate to, the links that you click, and other information about your interactions with the Platform.

SOURCES OF PERSONAL INFORMATION

We collect your personal information in the following ways:

Directly from You. When you visit and use the Platform or otherwise interact with us, we collect the personal information that you share with us. In particular, we collect personal information directly from you when you:

• Register for an account on the Platform.
• Purchase products or services through the Platform.
• Sign up to receive marketing and promotional communications from us.
• Request a sample from us.
• Join a loyalty, rewards, or similar program or club administered by us.
• Participate in one of our promotional sweepstakes, contests, surveys, or focus groups.
• Use any of the services and features available on the Platform.
• Use a Platform feature such as taking a quiz or engaging with one of our analysis or assessment tools.
• Provide us with feedback or submit a request to our Consumer Service team.
• Interact with our social media pages.
• Interact with us in-person (e.g., at an in-person event, etc.)

Through Automated Means. When you access and engage with the Platform, we automatically collect information about your browser, device, and activity, including when you:

• Install and use our mobile apps.
• Visit and navigate the Platform on any device.
• Enable location-based features on the Platform.
• Click on sponsored links, social media advertisements, or third-party advertisements.

We (and our partners) may also use cookies and other similar tracking technologies (e.g., pixel tags (or web beacons) and software development kits (SDKs)) to collect information automatically when you use the Platform. The information collected may include details about your behavior on the Platform, including how you move and scroll through the Platform, your keystrokes, the links you choose to click, and how you interact with forms. These technologies may also be used to collect information about you over time and across different websites, mobile apps, and devices.

For more information about our use of cookies and other tracking technologies, please refer to the “Tracking Technologies, Interest-Based Advertising, and Analytics” section below.

From Third Parties. We may receive your personal information from other sources. Our third-party sources may include:

• Our business partners, including companies that co-sponsor our promotions.
• Our analytics and advertising partners, including online advertising networks and analytics providers.
• Social media platforms, including Facebook, Twitter, YouTube, Pinterest, Snapchat, and Instagram. The information we receive from any social media platform is dependent upon its policies and your settings on that platform.
• Third-party sites, including those that allow you to integrate your third-party account with your account with us.
• Other individuals (e.g., your family, friends, or other personal contacts) who provide your personal information to us because they think you may be interested in our products and services or they want to share a product or service with you.
• Other companies that provide personal information to supplement what we already know about you, including data aggregators. Certain third parties might link your name or email address to other information they have collected, such as your past online/offline purchases and your online usage information.

Please note that we may combine personal information that we receive from various sources. For example, we may combine:

• Personal information that we collect from you offline with personal information we collect from you through the Platform.
• Personal information that we collect from the different devices you use to access the Platform.
• Personal information we receive from third parties with personal information we already have about you.

We use, disclose, and protect combined personal information as described in this Notice.

HOW WE USE PERSONAL INFORMATION

We may use your personal information in the following ways:

• To Provide and Manage the Platform and the Services. We use your personal information to provide, administer, and manage the Platform (and its features) and as otherwise necessary to provide the Services and to operate our business.
• To Process and Fulfill Your Order(s). Where applicable, we use your personal information to process and fulfill your orders and requests for our products or services. We may also use your personal information to process your returns or inform you of any product recall.
• To Identify Usage Trends and Make Improvements. We use your personal information to understand how you use the Platform and identify usage trends. We also use your personal information to identify issues, test new features or changes in our features, and improve the Platform, the Services, and our products.
• To Understand Your Interests and Personalize Your Experience. We use your personal information to help us understand which parts of the Platform and/or which of our products are of interest to you. We also use your personal information to customize or personalize your experience with us.
• To Communicate with You. We use your personal information to communicate with you about your account or our relationship; to respond to your submissions, requests, and inquiries; and to request information or feedback from you. We may also use your personal information to invite you to participate and communicate with you about your participation in sweepstakes, contests, surveys, or focus groups administered by us or on our behalf. Additionally, from time to time, we may use your personal information to send you important updates and communications about this Notice and/or other applicable terms and conditions.
• To Determine Your Eligibility. We may use your personal information to verify your identity or determine your eligibility for some of our products, services, and promotions. For example, this may include verifying your age, date of birth, and state of residence.
• To Send You Marketing and Promotional Communications. We use your personal information to send you communications (including via email, text message, and push notification) and other materials with information about new products and features and special offers. These communications and materials might be third-party offers or products we think you might find interesting. Details on how to exercise your choices with respect to marketing and promotional materials and communications from us can be found in the “Your Choices and Legal Rights” section below.
• To Conduct Research and Analytics. We use your personal information to help us (and our service providers and partners) conduct research and analytics and to otherwise measure the effectiveness of the Platform’s content and our online and offline marketing and advertising efforts.
• To Engage in Interest-Based Advertising. We and our third-party partners use personal information gathered across multiple websites, devices, or other platforms to serve you relevant advertising on the Platform or on other online services across the devices you may use. Details on how to exercise your choices with respect to interest-based advertising can be found in the “Tracking Technologies, Interest-Based Advertising, and Analytics” section below.
• To Maintain Security and Prevent Fraud. We use your personal information to help monitor and maintain the security and integrity of the Platform as well as our systems and networks. Additionally, we use your personal information to detect; prevent; investigate; and protect you, our business, and others from fraud, unauthorized transactions, and other unlawful or unsafe activity.
• To Satisfy Our Legal Obligations. We use your personal information to comply with applicable law and respond to lawful requests and communications from law enforcement authorities and other government officials.
• To Carry Out Sales and Business Transactions. We may use your personal information in connection with the evaluation, negotiation, and/or completion of a business transaction (e.g., a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets), whether as a going concern or as part of any bankruptcy, liquidation, or similar proceeding, in which personal information held by us is among the assets transferred or is otherwise relevant to the evaluation, negotiation, or completion of the transaction.
• As Otherwise Permitted, Necessary, or Appropriate. We use your personal information as otherwise described in this Notice or as explained to you at the point of information collection. We will also use your personal information at your direction or with your consent. Finally, we will use your personal information as we believe necessary or appropriate to protect our rights, privacy, safety, property, and/or those of others.

HOW WE DISCLOSE PERSONAL INFORMATION

In connection with one or more of the purposes outlined above, we may disclose personal information from each of the categories of information described in the “Collection of Personal Information” section above to the following categories of third parties:

• Our Affiliates. We may disclose your personal information within the Unilever Group of companies and brands for purposes consistent with this Notice and other business and operational purposes.
• Other Users of the Platform. We disclose your personal information to other individuals who visit and interact with the Platform. For example, we may display the personal information you post using the Platform’s features. We may also display publicly on the Platform the personal information you submit in connection with a promotion.
• Our Service Providers. We disclose your personal information to service providers who perform services on our behalf. For example, this may include merchandise vendors and payment processors. It may also include companies that send emails on our behalf or help us operate the Platform or provide the Services. Our service providers are restricted in their use of personal information that we disclose to them.
• Our Business Partners. We disclose your personal information to other companies with whom we partner to offer products and services and carry out other related activities. For example, we may disclose your personal information to a third party that co-sponsors a contest or promotion. We may also disclose your personal information to third parties whose products or services may be of interest to you.
• Our Research Partners. We disclose your personal information to our research partners, including those that perform surveys or research projects in partnership with us or on our behalf.
• Our Analytics Partners. We disclose your personal information to our partners that assist us in performing analytics and help us measure the effectiveness of the Platform’s content and our online and offline marketing and advertising efforts.
• Our Advertising Partners. We disclose your personal information to third parties for advertising purposes, including social media platforms, third-party advertising networks, and other parties that assist us in serving and optimizing our advertisements.
• Relevant Third Parties in Connection with Business Transactions or Reorganizations. We may take part in or be involved with a corporate business transaction, such as a merger, acquisition, joint venture, financing, or sale of all or a portion of our company assets. If another entity acquires us or any of our assets, personal information that we have collected may be transferred to such entity and its advisors leading up to and/or following the transaction. In addition, if any bankruptcy or reorganization proceeding is brought by or against us, personal information that we hold may be considered an asset of ours and may be sold or transferred to third parties.
• Competent Governmental and Public Authorities. We disclose your personal information as necessary pursuant to a court order or subpoena or to cooperate with a government agency or investigatory body request.
• Other Parties. We disclose your personal information to other parties at your direction or with your consent. If you are the winner of a sweepstakes or other contest, we may also disclose your personal information to anyone who requests a winner’s list. Finally, we disclose your personal information to other parties as we believe necessary or appropriate either to: (i) comply with applicable law; (ii) protect our operations and those of any of our affiliates; (iii) investigate and prevent against fraud; (iv) protect our rights, privacy, safety, or property and/or those of others; or (v) allow us to pursue available remedies or limit damages that we may sustain.

We may disclose your personal information for other reasons that we will describe at the time of information collection or prior to disclosing your information.

Please note that we may de-identify or aggregate personal information so that it will no longer be considered “personal information” and disclose such information to other parties for purposes consistent with those described in this Notice.

CHILDREN’S PRIVACY

The Platform is intended for adults. We do not knowingly collect or solicit any information from anyone under the age of 13 (or such other age as specified under applicable law) through the Platform. In the event that we learn that we have inadvertently collected personal information from a child under the age of 13, we will delete that information as quickly as possible. If you believe that we might have collected personal information from a child under the age of 13, please contact us at cs@hourglasscosmetics.ca.

TRACKING TECHNOLOGIES, INTEREST-BASED ADVERTISING, AND ANALYTICS

Cookies & Other Tracking Technologies

We automatically collect certain types of usage and device information when you visit and interact with the Platform, read emails sent by us or on our behalf, or otherwise engage with our content (including our advertisements).

We (and our partners) typically use cookies (i.e., small text files sent from a website and stored on your device), pixel tags (or web beacons), and other similar tracking technologies to collect this information. These tracking technologies may collect information about your browser, device, and browsing activity, such as your IP address, browser type, device type, unique IDs assigned to your device, the date and time of your visit to the Platform,  the site from which you came and the site that you visit after leaving the Platform, and information about the way you engage with the Platform and our content (e.g., the pages on the Platform that you visit, how frequently you access the Platform, whether you open emails or click the links contained in emails sent by us or on our behalf, whether you access the Platform from multiple devices, the products you view and click on, and similar actions you take on the Platform).

We (and our partners) use information collected through cookies and other similar tracking technologies for various purposes, including to:

• remember that you are logged into the Platform and enable certain functionality;

• provide you with personalized content and information, including targeted content and advertising;
• recognize you across multiple devices;

• monitor aggregate usage metrics relating to the Platform, such as total number of visitors, the dates/times visitors accessed the Platform, the pages visitors viewed, and demographic patterns of our visitors); and otherwise enhance the Platform and your user experience.

• Your browser may give you the ability to control cookies or other tracking technologies or to reject cookies.  

• Because the options you select relating to cookies and other tracking technologies are browser and device specific, you must exercise your choices on each browser and device you use.
• For more information about cookies, including how they work and how to manage them, please visit allaboutcookies.org. To control flash cookies, which we may use on certain websites from time to time, you can go here.

Interest-Based Advertising

We engage in interest-based advertising to deliver online, relevant advertising to you. We also permit third-party online advertising networks, social media companies, and other third-party services to collect information about your use of the Platform over time so that they may display advertisements tailored to you both on the Platform and on third-party online services and across the devices you may use.

Typically, though not always, the information used for interest-based advertising is collected through cookies or other similar tracking technologies. We may also provide certain identifiers (such as an email address or user ID) or hashed data to our third-party advertising partners to help identify you across devices or serve you relevant advertisements on social media platforms you may use. In addition to serving interest-based advertisements, our third-party partners may use personal information to deliver certain advertising-related services, such as reporting, attribution, analytics, and market research.

Some web browsers, websites/platforms, and mobile devices allow you to exercise certain choices with respect to interest-based advertising, as described below.

• Web browser opt-out: You may be able to opt out of receiving interest-based advertisements by United States companies that participate in the below groups using the browser opt-out tools and consumer choice mechanisms provided by interest-based advertising self-regulatory groups by following the links below:
• Network Advertising Alliance (NAI): www.networkadvertising.org/choices   

• Digital Advertising Alliance (DAA): https://optout.aboutads.info/?c=2&lang=EN

 

• Mobile application opt-out: You have the ability to control whether you see interest-based advertisements on your mobile device in the following ways:
• Your operating system may provide mechanisms that allow you to opt in or opt out of the use of data about your usage of mobile apps to deliver interest-based advertising to your mobile device. For more information, consult your device settings.
• The DAA offers a tool for opting out of the collection of cross-app data on a mobile device for interest-based advertising. To exercise your choices with respect to participating companies, please download the AppChoices tool at www.aboutads.info/appchoices.

You will need to opt out separately on all of your browsers and devices, as each opt-out will apply only to the specific browser or device from which you opt out. If you delete or reset your cookies or mobile identifiers, change browsers, or use a different device, any opt-out cookie or tool may no longer work and you will have to opt out again. Even if you choose to opt out of receiving interest-based advertising, you may still receive advertising, but the advertisements may be less relevant.

 

Some of our partners may provide you with additional choices with respect to interest-based advertising. For example, certain social media platforms allow you to control your advertising preferences directly through their services. Please review the privacy notices of the third-party services you use for more information.

 

Google Analytics and Advertising

We use Google Analytics to better understand how users interact with the Platform. For information on Google Analytics’ information handling practices and how you can control the use of information sent to Google, please visit: www.google.com/policies/privacy/partners/. To disable Google Analytics, please download and install the Google Analytics Opt-out Browser Add-On, which is available here: https://tools.google.com/dlpage/gaoptout/.

We may also utilize certain forms of display advertising and other advanced features through Google Analytics, such as Remarketing with Google Analytics, Google Display Network Impression Reporting, the DoubleClick Campaign Manager Integration, and Google Analytics Demographics and Interest Reporting. These features enable us to use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick or Google Dynamic Remarketing advertising cookie) together to inform, optimize, and display advertisements based on your past visits to the Platform. You may control your advertising preferences or opt out of certain Google advertising products by visiting the Google Ads Preferences Manager, currently available at: https://google.com/ads/preferences or by visiting the NAI opt-out tool linked to above.

YOUR CHOICES AND LEGAL RIGHTS

Your Choices

We provide you with the ability to make certain choices about how we use your personal information. Additional details are below.

Marketing and Promotional Communications: You can opt out of receiving marketing and promotional communications from us at any time. Note that even if you opt out of receiving marketing and promotional communications from us, you will still receive non-marketing or transactional messages from us, including messages about your account and responses to your inquiries. To opt out of receiving our marketing and promotional communications, you can:

• Send us an email at cs@hourglasscosmetics.ca
• Call us at 1-855-846-3814 (Monday through Friday, 9:00 AM – 5:00 PM Pacific)

• Write to us at:

Hourglass Cosmetics

Attention: Privacy Notice

1501 Lincoln Blvd #1064

Venice, California 90291

 

• Follow the instructions included in any promotional emails or text messages that you receive from us.

Your Legal Rights 

Under certain circumstances, and subject to applicable data protection laws, you may consult the personal information that we have collected, used or shared, and/or ask that it be corrected, and/or withdraw your consent to our disclosure or use of personal information collected. As required or permitted by law, you may be entitled to additional rights, including: (i) the right to control the dissemination of your personal information; (ii) the right to receive computerized personal information collected from you in a structured, commonly used and technological format and to have this information transferred directly to another organization; (iii) the right to be informed of and submit observations regarding automated decision-making; and (iv) the right to request information about data processing.

If you have questions regarding how to exercise your rights or wish to submit a request, please contact cs@hourglasscosmetics.ca. We may request certain personal information for the purpose of verifying the identity of the individual making a request related to their personal information.

If you believe that applicable data protection laws have not been complied with, you may lodge a complaint with us by using the contact information provided below. You also have the right to complain directly to the appropriate data protection authority.

We will not discriminate against you if you decide to exercise your legal rights.

INFORMATION SECURITY

We employ and maintain reasonable administrative, physical, and technical measures designed to safeguard and protect the personal information under our control from loss, misuse, unauthorized access, disclosure, alteration, and destruction.

However, the Internet is not 100% secure. As a result, like all businesses, we cannot guarantee the security of the personal information you provide to us via the Platform. We encourage you to use caution when using the Internet. A username and a password are needed to access certain areas of the Platform. It is your responsibility to protect your username and password.

CROSS-BORDER TRANSFERS

The Platform is directed only to Canadian consumers. The Platform is not directed to consumers outside of Canada.  You understand and agree that we may transfer your personal information to the United States. We will transfer and/or store personal information under our control in the United States and/or other countries where we have facilities or in which we engage service providers. As a result, your personal information may be transferred to other countries or regions.

When we transfer your personal information outside of your country of residence, we do so in accordance with applicable law and take appropriate steps to ensure your information is protected. However, please note that while outside of the jurisdiction in which you reside, your personal information will be subject to applicable local laws, which may not provide the same level of protections for personal information as those in your own country.

INFORMATION RETENTION

We will retain your personal information as long as necessary to fulfill the purposes outlined in this Notice, unless a longer retention period is required or allowed under law.

To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information; the potential risk of harm from unauthorized use or disclosure of the personal information; the purposes for which we use the personal information; whether we can achieve the purposes through other means; and the applicable legal requirements.

If we de-identify information, we will maintain and use the information in de-identified form and not attempt to re-identify the information except as required or permitted by law.

LINKS TO THIRD-PARTY SERVICES

The Platform may contain links to third-party sites, plug-ins, applications, or other online services. If you click on a link to a third-party service, you will be taken to a service we do not control and that is not governed by this Notice. We are not responsible for third parties’ privacy practices. We suggest that you read the privacy notices of every service with which you interact carefully.

CHANGES TO THIS PRIVACY NOTICE

From time to time, we may update this Notice to reflect changes in our practices with respect to the collection, use, and disclosure of personal information and/or changes in applicable law.

The “Last Updated” date at the top of this page indicates when this Notice was last revised.  If we make changes, we will revise the date at the top of this page and, in the case of material changes, we will provide you with additional notice (in accordance with applicable law).

Unless otherwise stated, the current version of this Notice applies to all personal information under our control. We encourage you to review this Notice periodically to remain informed about our information handling and privacy practices.  

CONTACT US

If you have any questions, comments, or concerns with respect to our information handling or privacy practices or this Notice, or wish to update your information, please feel free to contact us by email at cs@hourglasscosmetics.ca or by telephone at 1-855-846-3814 (Monday through Friday, 9:00 AM – 5:00 PM Pacific).

You may also write to us at the following address:

Hourglass Cosmetics

Attention: Privacy Notice

1501 Lincoln Blvd #1064

Venice, California 90291